What i Do
I bring a wide range of services and solutions to the table. Examples are:
• Strategic Consulting for Brands & Businesses
• Concept & Ideas for Campaigns & Content
• New Business Development, Pitches & Sales
• Creative Direction & Team Lead
• Analytics & Frameworks
• Workshops & Change Management
• Digital Transformation & Internal Processes Implementation
ABOUT ME
My name is Lucas Florian. I was born in 1982 in Bucharest, Romania. My family fled from communism to Germany at the end of the 80s, so I was a refugee before it was cool.
After studying film in London, I have worked in agencies advising companies on digitalisation, storytelling and communication.
In my last position, I have been the Head of Strategy at OSK Berlin, part of Oliver Schrott Kommunikation (Germany’s 5th-largest PR agency).
STUDIES
I studied „Film and Video“ at the prestigious University of the Arts London, the world’s #2 for arts universities. In my graduation year, I produced a film in Nigeria and wrote, produced and directed another film in Romania (pictured with actress Roxana Guttman and Hollywood actor Marcel Iures)
I firmly believe that great storytelling is the best way to reach and captivate an audience.
CAREER
After university, I began a career in agencies and consultancies, bringing my knowledge about storytelling and modern media to clients and organisations.
This brought me to stations such as Torben, Lucie und die gelbe Gefahr (TLGG), Germany’s first specialised Social Media Agency. TLGG grew from 20 employees (when I started) to 150 employees when I left and is now an Agency for Digital Business. I was one of their first-ever team leads.
An unwavering passion for detail and specialized expertise enabled my team and me to secure and manage ongoing global social media accounts for renowned companies, including BMW and Lufthansa.
I think it has also changed the industry quite a bit: Previously, social media was often dismissed as a trivial pastime, with platforms like Facebook perceived as mere games and distractions. This perception of social media has gradually changed. I belive that the compelling business use cases we initiated back then have played a key role in transforming these platforms, and the communications on them, into valuable strategic assets.
OUTSIDE OF WORK
In my spare time I enjoy making jogging, music, writing, theatre (pictured during an after-show talk for the play „Die Berufung“, to which I provided the musical score and dramaturgy).
I live in Berlin.
You made it all the way down here!
In that case, you might as well say ‚hi‘ :-)
Drop me a line at mail@lucasflorian.com – I look forward to hearing from you.